Acceptance rate sounds simple. Sends divided by accepts. But most tools get this wrong in a way that makes your outreach look better than it is.
LinkedIn connection requests do not resolve instantly. Someone you sent a request to last Tuesday might accept next month, or never. If you calculate acceptance rate by dividing total accepts by total sends across your entire history, you are mixing cohorts. The result is a number that feels like signal but is actually noise.
How Vaunzo calculates it
Vaunzo uses true cohort math. Acceptance rate is calculated by looking at contacts who received a connect request within a specific window and tracking what percentage of that specific cohort accepted. Not total accepts divided by total sends. Accepts from that cohort divided by sends to that cohort.
The same logic applies to DM reply rate.
This is how you actually know if your outreach is working, or if you are just sending more.
What Vaunzo tracks
- Total outreach volume over 30 days: connects, DMs, InMails
- True cohort acceptance rate
- True cohort DM reply rate
- Daily activity bar chart
- Replies received by day
- 7-day and 30-day toggle
Why this matters for sales managers
Most LinkedIn analytics tools give you counts. Counts tell you how busy your team is. Cohort rates tell you how effective they are.
That is the difference between a tool that tracks activity and a tool that measures performance.