Marketing lived in HubSpot. Sales lived in Salesforce. The sync was broken. New leads sat about 300 minutes.
I rebuilt the handoff as one system. Routing, ownership, the clock. Speed-to-lead went from 300 minutes to under 5.
That is the job. Find where revenue is leaking. Name the gap. Build the thing that closes it. Then point the team at the next one.
If your MQL to SQL path still depends on a human noticing a Slack ping, you do not have a process. You have a hope.