Work
Marketing lived in HubSpot. Sales lived in Salesforce. The sync was broken. New leads sat about 300 minutes. I rebuilt the handoff as one system. Speed-to-lead went from 300 minutes to under 5. Intertrust. Director of Sales Ops and BD. 17 salespeople across North America, Europe, Asia, and South America. $8M+ qualified pipeline in Q4 2024. $2M POC with T-Mobile's CPO. Owned Gong. Salesforce CPQ to NetSuite via Celigo.
Read the post →First commercial hire. Sold and built. Internal web app as the hub. Domains in. Score 1 to 5. Humans on the 4s and 5s. Clay as a webhook into that app, not the hub. +400% ARR from $100K to $400K in 2.5 months. Clients 3 to 10.
Read the post →Discover the break. Propose one fix. A human approves any money write. Slack as the operator surface. JSON adapters, not a fake Salesforce integration. Issued invoices are never silently edited.
Lead PM implementing Salesforce.com for 400 Merrill Lynch brokers managing $14B+ in assets, including the KMI IPO in 2011. CRM as the advisor's tool, not the manager's dashboard.
Read the post →B2C aircraft. $400K+ ASP. 114% YoY. Not B2B SaaS.